Can’t Force It

April 18, 2012

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At the start of this semester, I was extremely fortunate to begin working at a very reputable public relations firm, specializing in professional and financial services clients. It is my first job in PR and it has been keeping me very busy.  And although my courses in the PR program at NYU have given me […]

Posted in: Assignments

A Toddler with a Billion Dollars

April 13, 2012

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Imagine giving an 18-month-old $1 billion. What do you think they would do with it? Throw it up in the air, roll around in it, giggle, eventually lose interest… Kevin Systrom and Mike Krieger are not toddlers, but in the scheme of things, their company, Instagram, certainly is – it was launched in October 2010. […]

Posted in: Assignments

No Excuses; Know Reporters

April 4, 2012

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Several related things have skyrocketed in the past few years: the presence of the public relations profession; the widespread use of social media; and the recognition by corporations that they need to get in the [social media] game.  These increases have led to other increases: the number of pitches reporters get from PR people on […]

Just Do It 2.0

March 28, 2012

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It’s the gift that keeps on giving. Nike dominated the athletic gear market in the 1990s thanks to its ubiquitous “Just Do It” slogan and Swoosh logo (worldwide sales increased from $877 million 1988 to $9.2 billion in 1998, according to the Center for Applied Research). What makes “Just Do It” in my opinion the […]

Aged Hippies Helping Struggling Hipsters – How Can That Be Bad?

February 29, 2012

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When the Occupy Wall Street movement rolled into town last fall, I was intrigued.  I don’t like how members of the 1% are able to turn their money into more money and I sure as hell don’t like executive compensation practices. The protesters had my attention and morale support. Not to anyone’s real surprise, the […]

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Posted in: Assignments

Can the News be Too New?

February 17, 2012

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When trying to decide which news story really stood out for me this week, one that I would want to discuss for a blog, I found it hard to decide. I scrolled through my “News” list in Tweetdeck, where I follow such bastions of “the news” as @nytimes, @wsj, @cnnbrk, @bbcworld, etc.  I also checked […]

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Posted in: Assignments, Journalism

Rejection by 7 Different Technologies

February 15, 2012

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The relationship between a PR pro and a journalist has become complicated in recent years.  PR pros need to read (or listen or watch) journalists’ reports, find their contact info in Cision (and hope that it’s up-to-date), follow them on Twitter, “Like” their outlet on Facebook, send pitches via email, follow-up with a phone call […]