Browsing All Posts published on »March, 2012«

Just Do It 2.0

March 28, 2012

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It’s the gift that keeps on giving. Nike dominated the athletic gear market in the 1990s thanks to its ubiquitous “Just Do It” slogan and Swoosh logo (worldwide sales increased from $877 million 1988 to $9.2 billion in 1998, according to the Center for Applied Research). What makes “Just Do It” in my opinion the […]