Browsing All Posts published on »March, 2012«

Just Do It 2.0

March 28, 2012


It’s the gift that keeps on giving. Nike dominated the athletic gear market in the 1990s thanks to its ubiquitous “Just Do It” slogan and Swoosh logo (worldwide sales increased from $877 million 1988 to $9.2 billion in 1998, according to the Center for Applied Research). What makes “Just Do It” in my opinion the […]