Browsing All Posts published on »April, 2012«

Can’t Force It

April 18, 2012

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At the start of this semester, I was extremely fortunate to begin working at a very reputable public relations firm, specializing in professional and financial services clients. It is my first job in PR and it has been keeping me very busy.  And although my courses in the PR program at NYU have given me […]

A Toddler with a Billion Dollars

April 13, 2012

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Imagine giving an 18-month-old $1 billion. What do you think they would do with it? Throw it up in the air, roll around in it, giggle, eventually lose interest… Kevin Systrom and Mike Krieger are not toddlers, but in the scheme of things, their company, Instagram, certainly is – it was launched in October 2010. […]

No Excuses; Know Reporters

April 4, 2012

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Several related things have skyrocketed in the past few years: the presence of the public relations profession; the widespread use of social media; and the recognition by corporations that they need to get in the [social media] game.  These increases have led to other increases: the number of pitches reporters get from PR people on […]