A Toddler with a Billion Dollars

Posted on April 13, 2012


Imagine giving an 18-month-old $1 billion. What do you think they would do with it? Throw it up in the air, roll around in it, giggle, eventually lose interest…

Kevin Systrom and Mike Krieger are not toddlers, but in the scheme of things, their company, Instagram, certainly is – it was launched in October 2010. And earlier this week, Facebook (which in human terms would be little more than a know-it-all eight-year old) bought Instagram for what is amazingly becoming a not staggering $1 billion.

And to top it all off, Eastman Kodak , a 131-year-old American institution filed for bankruptcy just three months ago.  How did such an iconic brand falter, and a brand new company go from “0 to $1B” in less than two years?

Perhaps Instagram’s 2.2 million Twitter followers had something to do with it.

The most obvious question at this point is – does Instagram have the same sort of staying power as a Kodak? Sure, Facebook and mobile technology seem to be generating a whole new generation of multi-millionaires, but will the magic last?

Posted in: Assignments