Browsing All Posts filed under »Social Media«

No Excuses; Know Reporters

April 4, 2012

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Several related things have skyrocketed in the past few years: the presence of the public relations profession; the widespread use of social media; and the recognition by corporations that they need to get in the [social media] game.  These increases have led to other increases: the number of pitches reporters get from PR people on […]

Just Do It 2.0

March 28, 2012

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It’s the gift that keeps on giving. Nike dominated the athletic gear market in the 1990s thanks to its ubiquitous “Just Do It” slogan and Swoosh logo (worldwide sales increased from $877 million 1988 to $9.2 billion in 1998, according to the Center for Applied Research). What makes “Just Do It” in my opinion the […]

The Evolution of Revolution (and that other story…)

February 6, 2012

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If you have a Facebook account (and if you’re reading a blog, chances are you do…), then I’m fairly certain I can guess which story appeared day after day at the top of your newsfeed last week.  “So-and-so and 10 other friends posted about…”? Answer: the Susan G. Komen and Planned Parenthood controversy. In case […]