Browsing All Posts filed under »Social Media«

No Excuses; Know Reporters

April 4, 2012


Several related things have skyrocketed in the past few years: the presence of the public relations profession; the widespread use of social media; and the recognition by corporations that they need to get in the [social media] game.  These increases have led to other increases: the number of pitches reporters get from PR people on […]

Just Do It 2.0

March 28, 2012


It’s the gift that keeps on giving. Nike dominated the athletic gear market in the 1990s thanks to its ubiquitous “Just Do It” slogan and Swoosh logo (worldwide sales increased from $877 million 1988 to $9.2 billion in 1998, according to the Center for Applied Research). What makes “Just Do It” in my opinion the […]

The Evolution of Revolution (and that other story…)

February 6, 2012


If you have a Facebook account (and if you’re reading a blog, chances are you do…), then I’m fairly certain I can guess which story appeared day after day at the top of your newsfeed last week.  “So-and-so and 10 other friends posted about…”? Answer: the Susan G. Komen and Planned Parenthood controversy. In case […]