Browsing All posts tagged under »pitching«

No Excuses; Know Reporters

April 4, 2012

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Several related things have skyrocketed in the past few years: the presence of the public relations profession; the widespread use of social media; and the recognition by corporations that they need to get in the [social media] game.  These increases have led to other increases: the number of pitches reporters get from PR people on […]

Rejection by 7 Different Technologies

February 15, 2012

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The relationship between a PR pro and a journalist has become complicated in recent years.  PR pros need to read (or listen or watch) journalists’ reports, find their contact info in Cision (and hope that it’s up-to-date), follow them on Twitter, “Like” their outlet on Facebook, send pitches via email, follow-up with a phone call […]